Privacy Policy

1. Introduction

Field Guide ("we," "us," or "our") operates the website www.field-guide.com (the "Site"). Field Guide is a hospitality management company operating motels, inns, and cabins near National Parks across the western United States.  This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our Site, make a reservation, stay at our property, or otherwise interact with us. Please read this policy carefully. By using our Site or services, you consent to the practices described herein.

2. Information We Collect

2.1 Personal Information You Provide

We may collect the following personal information when you make a reservation, contact us, or otherwise interact with our services:

  • Full name

  • Email address

  • Phone number

  • Mailing address

  • Payment and billing information (processed securely through our booking platform)

  • Number of guests, including children

  • Special requests or accessibility needs

  • Communication preferences

  • Employment application information (resume, work history, references)

2.2 Information Collected Automatically

When you visit our Site, we may automatically collect certain information, including:

  • IP address and approximate geographic location

  • Browser type and version

  • Device type and operating system

  • Pages viewed, time spent on pages, and navigation paths

  • Referring website or search terms that brought you to our Site

  • Date and time of your visit

2.3 Cookies and Tracking Technologies

Our Site is hosted on Squarespace, which uses cookies and similar tracking technologies to provide site functionality, analyze traffic, and improve user experience. These may include:

  • Essential cookies required for the Site to function properly

  • Analytics cookies (e.g., Google Analytics) to help us understand how visitors use the Site

  • Third-party cookies from our booking platform and embedded content

You can control cookies through your browser settings. Please note that disabling certain cookies may affect Site functionality.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • Processing and managing reservations and payments

  • Communicating with you about your booking, including confirmations, reminders, and follow-ups

  • Responding to inquiries, requests, and customer service needs

  • Improving our Site, services, and guest experience

  • Sending promotional communications (only with your consent, and you may opt out at any time)

  • Complying with legal obligations and protecting our rights

  • Analyzing Site usage and trends to improve our offerings

  • Providing trip planning assistance and local recommendations upon request

4. How We Share Your Information

We do not sell your personal information. We may share your information with the following categories of third parties:

4.1 Service Providers

  • Booking and reservation management (Cloudbeds)

  • Payment processors for secure transaction handling

  • Website hosting and analytics (Squarespace, Google Analytics)

  • Email and communication service providers

4.2 Legal and Safety Disclosures

We may disclose your information when required to:

  • Comply with applicable laws, regulations, or legal processes

  • Respond to lawful requests from public authorities

  • Protect our rights, property, or safety, or that of our guests and the public

4.3 Business Transfers

In the event of a merger, acquisition, or sale of all or a portion of our assets, your personal information may be transferred to the acquiring entity.

5. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, alteration, and disclosure. Payment information is processed securely through Cloudbeds and is not stored on our servers. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

6. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations, resolve disputes, and enforce our agreements. Reservation records may be retained for up to seven (7) years for tax and legal compliance purposes.

7. Your Rights and Choices

7.1 General Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you

  • Correction: Request correction of inaccurate or incomplete information

  • Deletion: Request deletion of your personal information, subject to certain exceptions

  • Opt-Out: Opt out of promotional communications at any time by following the unsubscribe instructions in our emails or contacting us directly

  • Data Portability: Request your data in a commonly used, machine-readable format

7.2 Colorado Residents — Your CPA Rights

If you are a Colorado resident, the Colorado Privacy Act (CPA) provides you with additional rights:

  • Right to Access: You may confirm whether we are processing your personal data and access that data.

  • Right to Correct: You may request correction of inaccuracies in your personal data.

  • Right to Delete: You may request deletion of your personal data.

  • Right to Data Portability: You may obtain your personal data in a portable, readily usable format.

  • Right to Opt Out: You may opt out of the processing of your personal data for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects.

To exercise these rights, please contact us at info@field-guide.com or (970) 224-2262. If we decline your request, you may appeal by contacting us with the subject line "Privacy Rights Appeal."

8. Children’s Privacy

Our Site is not directed to children under the age of 16, and we do not knowingly collect personal information from children under 16. If we become aware that we have collected personal information from a child under 16, we will take steps to delete that information promptly. If you believe a child has provided us with personal information, please contact us.

9. Third-Party Links and Services

Our Site may contain links to third-party websites, including our booking platform (Cloudbeds), social media pages, and partner services. We are not responsible for the privacy practices of these third-party sites. We encourage you to review their privacy policies before providing any personal information.

10. Do Not Track Signals

Some browsers offer a "Do Not Track" feature. Our Site does not currently respond to Do Not Track signals, as there is no uniform industry standard for this technology. However, you may manage your cookie preferences through your browser settings.

11. International Visitors

If you are visiting our Site from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States where our servers and facilities are located. By using our Site, you consent to this transfer. Data protection laws in the United States may differ from those in your country of residence.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last Updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information. Your continued use of the Site after any changes constitutes your acceptance of the updated policy.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Field Guide

Email: info@field-guide.com

Phone: (970) 224-2262

Website: www.field-guide.com